Ingesting events
Browser, server, and direct HTTP event collection.
All ingestion goes through the write-key API. The SDK is the easiest path, but you can also call the endpoints directly.
From the browser (SDK)
The SDK captures UTMs, click IDs (gclid, fbclid, ttclid, …), and session
context automatically, and retries failed sends.
Directly over HTTP
Standard events
Use standard event names (e.g. order_completed, lead_submitted,
product_viewed) to get automatic destination mapping — any other name is treated
as a custom event. See the API Reference for the full request shape and the
StandardEventName values.