Destinations

Reddit

Send conversions to the Reddit Conversions API v3.

Pivolio delivers to Reddit Conversions API v3 at POST https://ads-api.reddit.com/api/v3/pixels/{pixel_id}/conversion_events.

Reddit rejects events older than 7 days — it is the only destination with an age cap. Anything that sits longer than that in a retry loop, an outage, or a paused integration will never be accepted, no matter how many times it is retried. If you reconnect a destination after a long gap, treat the backlog older than a week as lost.

Get your credentials

Directional steps — Reddit’s ads interface moves things around, so follow the concepts.

1

Find your pixel ID

In Reddit Ads, open the events or pixel section and select your pixel. Reddit pixel IDs start with a2_ — if the value you copied doesn’t, you have the wrong identifier.

2

Create an access token

Generate a Conversions API access token with permission to write conversion events for that pixel. Copy it at creation time.

3

Connect in Pivolio

Open Destinations → Reddit, paste the pixel ID and token, and verify. There is no test event code to supply — see below.

Credential fields

The Reddit pixel conversions are posted to. Required, and validated to start with a2_ — Pivolio rejects anything else at save time rather than letting you discover the mistake through silent 404s.

The Conversions API token. Required, stored encrypted, never returned. Rotate by pasting a new value over the old one.

Reddit has no test event code. Unlike Meta and TikTok, there is no way to route a verification event into a separate test view — verification talks to the live pixel. Expect the verification event to appear in your normal Reddit reporting.

Event mapping

Pivolio eventReddit tracking type
page_viewPageVisit
view_contentViewContent
searchSearch
add_to_cartAddToCart
add_to_wishlistAddToWishlist
order_completed, purchasePurchase
lead_submitted, leadLead
sign_up, complete_registrationSignUp

An event whose name is not in this table is skipped, exactly as it is on Meta and TikTok — download and schedule, for instance, are never sent to Reddit by default.

Reddit does support a CUSTOM tracking type, but it only comes into play when you configure a mapping explicitly. Point a mapping at a name Reddit doesn’t recognize and the event is delivered as CUSTOM, carrying that name. Without a mapping, nothing is sent.

Timestamps

Reddit expects millisecond timestamps, while Meta, Google and TikTok use seconds. Pivolio handles the conversion; you never send times in a different unit depending on destination. It matters only if you are reconciling raw payloads by hand and wonder why the numbers are a thousand times larger.