> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.pivolio.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pivolio.com/_mcp/server.

# Pixel fallback

GET /pixel

Records a conversion from typed query parameters for image pixels and
server-to-server postbacks that can't run JS, authenticating with ``?wk=``
or the ``X-Write-Key`` header. With ``format=img`` it returns a 1x1 GIF and
sets the anonymous-id cookie; otherwise it returns a JSON CollectorResponse.

Reference: https://docs.pivolio.com/api-reference/pivolio/event-ingestion/ingest-pixel

## Authentication

- `X-Write-Key` header (required) — API Key authentication via header

## Request

### Query parameters

- `event` (string, required)
- `wk` (string, optional, nullable)
- `format` (enum, optional, nullable)
  - Allowed values: `img`, `json`
- `eid` (string, optional, nullable)
- `aid` (string, optional, nullable)
- `uid` (string, optional, nullable)
- `ts` (double, optional, nullable)
- `value` (double, optional, nullable)
- `currency` (string, optional, nullable)
- `fbclid` (string, optional, nullable)
- `fbp` (string, optional, nullable)
- `fbc` (string, optional, nullable)
- `gclid` (string, optional, nullable)
- `gbraid` (string, optional, nullable)
- `wbraid` (string, optional, nullable)
- `ttclid` (string, optional, nullable)
- `ttp` (string, optional, nullable)
- `li_fat_id` (string, optional, nullable)
- `msclkid` (string, optional, nullable)
- `epik` (string, optional, nullable)
- `rdt_cid` (string, optional, nullable)
- `sc_click_id` (string, optional, nullable)
- `twclid` (string, optional, nullable)

## Response

### 200

Conversion recorded. Returns a 1x1 transparent GIF when `format=img`; otherwise a JSON CollectorResponse.

- `ok` (boolean, optional, default: true)
- `event_id` (string, optional, nullable)
- `duplicate` (boolean, optional, default: false)

## Errors

### 401 Unauthorized Error

Missing or invalid write key

- `any`

### 422 Unprocessable Entity Error

Validation Error

- `detail` (string, required)
- `code` (string, required)
- `errors` (list of FieldError, optional, nullable)

## Types

### FieldError

- `field` (string, required)
- `message` (string, required)

## Examples

**Response**

```json
{
  "ok": true,
  "event_id": "evt_20240615_001",
  "duplicate": false
}
```

**SDK Code**

```python
import requests

url = "https://api.example.com/pixel"

querystring = {"aid":"ad_987654321","currency":"USD","eid":"evt_20240615_001","epik":"epik_example_123456","event":"purchase","fbc":"fb.1.1680000000000.IwAR0Example","fbclid":"IwAR0FbclidExample1234567890","fbp":"fb.1.1680000000000.1234567890","format":"json","gbraid":"GBRAID1234567890abcdef","gclid":"Cj0KCQjw8rOaBhD0ARIsALk3v1","li_fat_id":"li_fat_id_123456","msclkid":"MSCLKID1234567890abcdef","rdt_cid":"rdt_cid_abcdef123456","sc_click_id":"sc_click_id_1234567890","ts":"1718505600","ttclid":"TTCLID1234567890abcdef","ttp":"ttp_example_value","twclid":"twclid_example_123456","uid":"user_123456789","value":"49.99","wbraid":"WBRAIDabcdef1234567890","wk":"abc123writekey789xyz"}

headers = {"X-Write-Key": "<apiKey>"}

response = requests.get(url, headers=headers, params=querystring)

print(response.json())
```

```javascript
const url = 'https://api.example.com/pixel?aid=ad_987654321&currency=USD&eid=evt_20240615_001&epik=epik_example_123456&event=purchase&fbc=fb.1.1680000000000.IwAR0Example&fbclid=IwAR0FbclidExample1234567890&fbp=fb.1.1680000000000.1234567890&format=json&gbraid=GBRAID1234567890abcdef&gclid=Cj0KCQjw8rOaBhD0ARIsALk3v1&li_fat_id=li_fat_id_123456&msclkid=MSCLKID1234567890abcdef&rdt_cid=rdt_cid_abcdef123456&sc_click_id=sc_click_id_1234567890&ts=1718505600&ttclid=TTCLID1234567890abcdef&ttp=ttp_example_value&twclid=twclid_example_123456&uid=user_123456789&value=49.99&wbraid=WBRAIDabcdef1234567890&wk=abc123writekey789xyz';
const options = {method: 'GET', headers: {'X-Write-Key': '<apiKey>'}};

try {
  const response = await fetch(url, options);
  const data = await response.json();
  console.log(data);
} catch (error) {
  console.error(error);
}
```

```go
package main

import (
	"fmt"
	"net/http"
	"io"
)

func main() {

	url := "https://api.example.com/pixel?aid=ad_987654321&currency=USD&eid=evt_20240615_001&epik=epik_example_123456&event=purchase&fbc=fb.1.1680000000000.IwAR0Example&fbclid=IwAR0FbclidExample1234567890&fbp=fb.1.1680000000000.1234567890&format=json&gbraid=GBRAID1234567890abcdef&gclid=Cj0KCQjw8rOaBhD0ARIsALk3v1&li_fat_id=li_fat_id_123456&msclkid=MSCLKID1234567890abcdef&rdt_cid=rdt_cid_abcdef123456&sc_click_id=sc_click_id_1234567890&ts=1718505600&ttclid=TTCLID1234567890abcdef&ttp=ttp_example_value&twclid=twclid_example_123456&uid=user_123456789&value=49.99&wbraid=WBRAIDabcdef1234567890&wk=abc123writekey789xyz"

	req, _ := http.NewRequest("GET", url, nil)

	req.Header.Add("X-Write-Key", "<apiKey>")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(res)
	fmt.Println(string(body))

}
```

```ruby
require 'uri'
require 'net/http'

url = URI("https://api.example.com/pixel?aid=ad_987654321&currency=USD&eid=evt_20240615_001&epik=epik_example_123456&event=purchase&fbc=fb.1.1680000000000.IwAR0Example&fbclid=IwAR0FbclidExample1234567890&fbp=fb.1.1680000000000.1234567890&format=json&gbraid=GBRAID1234567890abcdef&gclid=Cj0KCQjw8rOaBhD0ARIsALk3v1&li_fat_id=li_fat_id_123456&msclkid=MSCLKID1234567890abcdef&rdt_cid=rdt_cid_abcdef123456&sc_click_id=sc_click_id_1234567890&ts=1718505600&ttclid=TTCLID1234567890abcdef&ttp=ttp_example_value&twclid=twclid_example_123456&uid=user_123456789&value=49.99&wbraid=WBRAIDabcdef1234567890&wk=abc123writekey789xyz")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Get.new(url)
request["X-Write-Key"] = '<apiKey>'

response = http.request(request)
puts response.read_body
```

```java
import com.mashape.unirest.http.HttpResponse;
import com.mashape.unirest.http.Unirest;

HttpResponse<String> response = Unirest.get("https://api.example.com/pixel?aid=ad_987654321&currency=USD&eid=evt_20240615_001&epik=epik_example_123456&event=purchase&fbc=fb.1.1680000000000.IwAR0Example&fbclid=IwAR0FbclidExample1234567890&fbp=fb.1.1680000000000.1234567890&format=json&gbraid=GBRAID1234567890abcdef&gclid=Cj0KCQjw8rOaBhD0ARIsALk3v1&li_fat_id=li_fat_id_123456&msclkid=MSCLKID1234567890abcdef&rdt_cid=rdt_cid_abcdef123456&sc_click_id=sc_click_id_1234567890&ts=1718505600&ttclid=TTCLID1234567890abcdef&ttp=ttp_example_value&twclid=twclid_example_123456&uid=user_123456789&value=49.99&wbraid=WBRAIDabcdef1234567890&wk=abc123writekey789xyz")
  .header("X-Write-Key", "<apiKey>")
  .asString();
```

```php
<?php
require_once('vendor/autoload.php');

$client = new \GuzzleHttp\Client();

$response = $client->request('GET', 'https://api.example.com/pixel?aid=ad_987654321&currency=USD&eid=evt_20240615_001&epik=epik_example_123456&event=purchase&fbc=fb.1.1680000000000.IwAR0Example&fbclid=IwAR0FbclidExample1234567890&fbp=fb.1.1680000000000.1234567890&format=json&gbraid=GBRAID1234567890abcdef&gclid=Cj0KCQjw8rOaBhD0ARIsALk3v1&li_fat_id=li_fat_id_123456&msclkid=MSCLKID1234567890abcdef&rdt_cid=rdt_cid_abcdef123456&sc_click_id=sc_click_id_1234567890&ts=1718505600&ttclid=TTCLID1234567890abcdef&ttp=ttp_example_value&twclid=twclid_example_123456&uid=user_123456789&value=49.99&wbraid=WBRAIDabcdef1234567890&wk=abc123writekey789xyz', [
  'headers' => [
    'X-Write-Key' => '<apiKey>',
  ],
]);

echo $response->getBody();
```

```csharp
using RestSharp;

var client = new RestClient("https://api.example.com/pixel?aid=ad_987654321&currency=USD&eid=evt_20240615_001&epik=epik_example_123456&event=purchase&fbc=fb.1.1680000000000.IwAR0Example&fbclid=IwAR0FbclidExample1234567890&fbp=fb.1.1680000000000.1234567890&format=json&gbraid=GBRAID1234567890abcdef&gclid=Cj0KCQjw8rOaBhD0ARIsALk3v1&li_fat_id=li_fat_id_123456&msclkid=MSCLKID1234567890abcdef&rdt_cid=rdt_cid_abcdef123456&sc_click_id=sc_click_id_1234567890&ts=1718505600&ttclid=TTCLID1234567890abcdef&ttp=ttp_example_value&twclid=twclid_example_123456&uid=user_123456789&value=49.99&wbraid=WBRAIDabcdef1234567890&wk=abc123writekey789xyz");
var request = new RestRequest(Method.GET);
request.AddHeader("X-Write-Key", "<apiKey>");
IRestResponse response = client.Execute(request);
```

```swift
import Foundation

let headers = ["X-Write-Key": "<apiKey>"]

let request = NSMutableURLRequest(url: NSURL(string: "https://api.example.com/pixel?aid=ad_987654321&currency=USD&eid=evt_20240615_001&epik=epik_example_123456&event=purchase&fbc=fb.1.1680000000000.IwAR0Example&fbclid=IwAR0FbclidExample1234567890&fbp=fb.1.1680000000000.1234567890&format=json&gbraid=GBRAID1234567890abcdef&gclid=Cj0KCQjw8rOaBhD0ARIsALk3v1&li_fat_id=li_fat_id_123456&msclkid=MSCLKID1234567890abcdef&rdt_cid=rdt_cid_abcdef123456&sc_click_id=sc_click_id_1234567890&ts=1718505600&ttclid=TTCLID1234567890abcdef&ttp=ttp_example_value&twclid=twclid_example_123456&uid=user_123456789&value=49.99&wbraid=WBRAIDabcdef1234567890&wk=abc123writekey789xyz")! as URL,
                                        cachePolicy: .useProtocolCachePolicy,
                                    timeoutInterval: 10.0)
request.httpMethod = "GET"
request.allHTTPHeaderFields = headers

let session = URLSession.shared
let dataTask = session.dataTask(with: request as URLRequest, completionHandler: { (data, response, error) -> Void in
  if (error != nil) {
    print(error as Any)
  } else {
    let httpResponse = response as? HTTPURLResponse
    print(httpResponse)
  }
})

dataTask.resume()
```